I have something I wanted to share that has been on my mind this week. Many of you know that We Heart Studios is partners and works very closely with the gang over at LightThread (in fact, we’re all in this together - they help with WHS projects also.) We have collaboratively been working on a rebranding effort for the design, marketing and development services we offer in Kansas City (and everywhere) but with the focus being on what we’re doing and representing here locally, and it has been so much fun.

I’ve been restraining myself from talking about it because we are not quite ready to launch the new site and collateral, but the branding, the people and the company we are creating is something that suits me to a T, and hopefully all of us, and it captures the sort of eccentric, funky, fresh, flavorful perspective of our varied team members while giving us something professional to stand behind as a percentage of our clients will always be corporate, enterprise-types in addition to the small-to-medium sized businesses and startups we serve.

We are in the process of becoming the Itch Agency. I can’t wait to show you all the branding and stuff we’re coming up with and get things live… these early days of creation are what get my juices flowing. But the main point of this quick message is this: if your brand is uninspiring, if your company message is flat, if you aren’t excited to “show off” to prospects and friends and family members what you can do, get a pencil and a piece of paper and do the following:

ReThink
ReImagine
ReInvent
ReCreate
ReDefine
ReBoot
RePlenish
ReEnergize
ReDiscover 

Life’s too short to have a boring brand!! Find the subtle nuances and essence of the personalities that represent your brand and show that to prospects for a truly unique differentiator… and a more satisfying workday!