From The Dieline, a delightful packaging design for a new Coke product. Menos es Mas is a new drink from Coca-Cola for Spain, designed by Saffron Brand Consultants.  “Menos es Más”(less is more in Spanish) is a drink that stands for what it is. No bs here (pardon our French). It doesn’t make you taller, or thinner, or more attractive, it’s just a drink! But it is a little easier on your wallet and the environment, and don’t we all want more of that?Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink. » Read the full article and see more illustrations & photos at The Dieline

From The Dieline, a delightful packaging design for a new Coke product. Menos es Mas is a new drink from Coca-Cola for Spain, designed by Saffron Brand Consultants.
 

“Menos es Más”(less is more in Spanish) is a drink that stands for what it is. No bs here (pardon our French). It doesn’t make you taller, or thinner, or more attractive, it’s just a drink! But it is a little easier on your wallet and the environment, and don’t we all want more of that?

Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink.

» Read the full article and see more illustrations & photos at The Dieline