Pepsi vs. Coke in the branding department is astounding in this visual. What I see in Pepsi is a company that massively struggles to find its voice and its identity. Clearly their original logo was a mimic of Coke’s (since it was done three years later.) Disclaimer: I’m a Coke girl, 100%. Maybe the strong identity is a subliminal influence… I do feel pretty confident about it!  kmccormi: The art of good logo design. nicolazaro: hammerito: stormofgenius: airport: (via jonwithabullet) WHOA guys. This is the first time I’ve looked at the word Pepsi. I mean REALLY looked. What a strange word. My eyes are open now. I like the 1906 and 1940 Pepsi branding best. Coke’s awesome too.

Pepsi vs. Coke in the branding department is astounding in this visual. What I see in Pepsi is a company that massively struggles to find its voice and its identity. Clearly their original logo was a mimic of Coke’s (since it was done three years later.) Disclaimer: I’m a Coke girl, 100%. Maybe the strong identity is a subliminal influence… I do feel pretty confident about it! 

kmccormi:

The art of good logo design.

nicolazaro:

hammerito:

stormofgenius:

airport:

(via jonwithabullet)

WHOA guys. This is the first time I’ve looked at the word Pepsi. I mean REALLY looked. What a strange word. My eyes are open now.

I like the 1906 and 1940 Pepsi branding best. Coke’s awesome too.

  1. somebadideas reblogged this from glaciall
  2. lungcrackles reblogged this from oimperador and added:
    Always Coca-Cola! XD
  3. vihvidanessavida reblogged this from glaciall and added:
    That’s Marketing babe, deal with it.
  4. trungtm reblogged this from weheartbranding and added:
    Sometimes, it’s OK not
  5. tiffanyelizabeth reblogged this from weheartbranding and added:
    Coke is awesome. That is all.
  6. designartiste reblogged this from madeulook
  7. yiraalbornoz reblogged this from eljojo
  8. thericker reblogged this from kelela and added:
    1940 Pepsi logo is pretty sweet, but always coca-cola. As one of my friends once put it: “Pepsi is for white trash and...
  9. eljojo reblogged this from godlike and added:
    notable coca cola. aunque hay una wa que no entiendo. en estados unidos es coke o coca cola?
  10. bannedfromheaven reblogged this from lifeinatechnicolour
  11. lifeinatechnicolour reblogged this from wakethegiants
  12. csavi52 reblogged this from wakethegiants and added:
    nem vagyok egy cola fan, de ha már, akkor coke. ezért is.
  13. weheartbranding reblogged this from kmccormi and added:
    Pepsi vs. Coke in the branding department is astounding in this visual. What I see in Pepsi is a company that massively...
  14. valan reblogged this from danklex
  15. godlike reblogged this from danklex
  16. mnk reblogged this from mgerlach
  17. mgerlach reblogged this from danklex
  18. luispipe reblogged this from danklex
  19. danklex reblogged this from franciscop and added:
    cachan la diferencia ahora?
  20. franciscop reblogged this from daflow
  21. glaciall reblogged this from oimperador and added:
    Coca versus Pepsi
  22. paigeinwonderland reblogged this from recycledphrases
  23. recycledphrases reblogged this from jezxa
  24. drgen reblogged this from algodenada
  25. diegocibils reblogged this from superanita
  26. anders reblogged this from algodenada
  27. oimperador reblogged this from jonwithabullet
  28. kelela reblogged this from caitlineff and added:
    I will always love Coca-Cola.
  29. mariawrites reblogged this from algodenada and added:
    Very tru! Coke is better!
  30. menstrom reblogged this from sharmander and added:
    Pepsi: keeping graphic designers employed since 1898.
  31. kmccormi reblogged this from nickelcobalt and added:
    The art of good logo design.
  32. lindseydalton reblogged this from jezxa and added:
    Pepsi all the way.
  33. algodenada reblogged this from superanita
  34. tillapia reblogged this from caitlineff and added:
    pepsi is satan’s drink of choice. coke’s the way to go.
  35. spidor reblogged this from napifix
  36. on82 reblogged this from stormofgenius
  37. sundancepark reblogged this from konzanarch
  38. konzanarch reblogged this from napifix and added:
    csak az igazi. ebben is konzerv vagyok, hehe.
  39. dab0 reblogged this from napifix
  40. forchrisbychris reblogged this from somethingintellectual
  41. szazso2 reblogged this from jonwithabullet
  42. eszespeter reblogged this from napifix
  43. batorfy reblogged this from napifix
  44. napifix reblogged this from zzebra
  45. zzebra reblogged this from somethingintellectual
  46. madokan32 reblogged this from somethingintellectual
  47. daflow reblogged this from jonwithabullet
  48. menito reblogged this from nickelcobalt and added:
    Pepsi tries to be more modern while Coke want’s that classic appeal. I prefer the Coke advertising better. They knew...
  49. jelynn reblogged this from jonwithabullet
  50. fishoutofsea reblogged this from raulalex and added:
    Mmm remember when Coca-Cola used to have REAL cocaine? Lol
  51. doublejack reblogged this from airport and added:
    This is why I collect Coke bottles. Respect.
  52. optimusvargas reblogged this from raulalex
  53. raulalex reblogged this from sharmander and added:
    Yeah, pepsi tries hard. It’s kind of endearing though. I don’t really drink pepsi because Selena did a comercial for...
  54. caitlineff reblogged this from sognare and added:
    sognare / 1 2 3 4 5 That’s because Coca-Cola sells fine no matter what. Product over label every time. Pepsi tastes like...
  55. jezxa reblogged this from haleyashton and added:
    COCA~COLA FTW. stayin original
  56. aquiestadiego reblogged this from madeulook
  57. madeulook reblogged this from sognare and added:
    take that Nad muahahaha coke for the win
  58. clintisiceman reblogged this from hammerito and added:
    I think Pepsi’s original logo looks like it says “Pepsi-Cock”
  59. sognare reblogged this from iamnotwolverine and added:
    i gotta go with 1940 or 1950. figures, too. that’s my favorite time of the 1900s.
  60. haleyashton reblogged this from mayand and added:
    I like pepsi, but I’m a coke zero person, myself. I love pepsi so much for their marketing, though. They keep things...
  61. amberstoppable reblogged this from mayand and added:
    I like the first version of pepsi’s font.
  62. mayand reblogged this from somethingintellectual and added:
    cokes better pepsi tastes like waterd down coke, but i dont usually drink either
  63. iamnotwolverine reblogged this from hammerito and added:
    gotta go with 91 being my favorite year for pepsi
  64. drewharmon reblogged this from somethingintellectual and added:
    PEPSI IS STILL BETTER.
  65. kittygoboom reblogged this from somethingintellectual
  66. sharmander reblogged this from hammerito and added:
    the original cola
  67. nickelcobalt reblogged this from hammerito and added:
    I like the 1906 and 1940 Pepsi branding best. Coke’s awesome too.
  68. hammerito reblogged this from stormofgenius and added:
    WHOA guys. This is the first time I’ve looked at the word Pepsi. I mean REALLY looked. What a strange word. My eyes are...
  69. blameitonme reblogged this from somethingintellectual
  70. pauliewallieee reblogged this from stormofgenius and added:
    coke is the shittt.
  71. wakethegiants reblogged this from stormofgenius
  72. zunkin reblogged this from jonwithabullet
  73. stormofgenius reblogged this from airport
  74. superanita reblogged this from jonwithabullet
  75. airport reblogged this from jonwithabullet
  76. andrescdr reblogged this from jonwithabullet
  77. johanro reblogged this from felscream and added:
    siempre la misma :D
  78. noonish reblogged this from jonwithabullet
  79. orh1 reblogged this from felscream and added:
    lo bueno, no cambia :D ta bueno pa una propaganda
  80. felscream reblogged this from jonwithabullet
  81. skinny-cat reblogged this from jonwithabullet
  82. jonwithabullet posted this