What to Look for in an Online Business Manager

An Online Business Manager can help a busy business owner maximize their impact – but the wrong online business manager could be a headache. If you’re taking the time to hire someone, here’s what you should look for.

Thinking about hiring an Online Business Manager? Here’s what you should look for:

Experience and Insight

Online Business Managers have different kinds of experiences. If you just want someone to get things done and not provide strategy feedback or take charge of projects, then you’re looking for a Virtual Assistant. Not an Online Business Manager. An OBM will have had enough work experience and enough time in the industry to be able to provide valuable insight.

A Diverse Portfolio

While many OBMs will specialize in one area, it’s a good idea to look for people with diverse clientele. Oftentimes, productivity tips don’t extend past a certain market. An Online Business Manager that works across industries can take streamlined systems from one area of their work and bring it to your business.


What are their office hours? Do they communicate via slack, asana, or trello? Or just emails? What are their systems? How do they adapt to yours? A seasoned Online Business Manager will have an answer to all of these questions – the red flag here is if they say there is no communication strategy. You need to know you are outsourcing to someone reliable!


You want to outsource to someone who will be resourceful and proactive. Look for someone who immediately knows how they can help you after the first initial call – if this person is able to answer your pain points with solutions and strategies right from the start, that is definitely someone you want to consider!

Enough Hours To Get It Right

If you are just trying to get your toes wet with an online business manager, you’re setting yourself up for failure. Here is the thing about smaller packages: As a client, you end up doing so much work assigning the work that you might as well do it yourself! Onboarding is faster and easier if you book an Online Business Manager for 20, 30, or 40 hours per month.

As an Online Business Manager, I can’t make a difference unless you give me the time. If I don’t know how your files are organized, that’s one thing. But if I have to go back to my notes every time I need to do something for you, that is a waste! And the only way to make things run more smoothly is to give them time.

Does this scare you? No problem – hire a virtual assistant that you don’t mind spoon-feeding the work to. But if you want someone who is going to be proactive and get it done, you really need to book a large package.


A great Online Business Manager will have clients who are happy to provide a testimonial. But be mindful – some OBMs are considered “secret weapons” and their clients might not be too keen on sharing! If there aren’t testimonials on their website, don’t hesitate to ask.



Not sure how a Virtual Assistant or an Online Business Manager can help you? Check this out. Want to learn more about what my team does and how I help my clients? Let’s chat.

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