Trying to build your brand, implement your strategies, or get organized? You've come to the right place.

Hey! I'm Larisa

Aka Your Small Business Bestie

I am a small business operations specialist, creative coach, content creator, organizational guru, and virtual assistant. Think of me as your Small Business Bestie: You laugh, I laugh. You cry, I cry. You jump off a bridge, I get a boat and save your stupid ass. Isn’t that how the saying goes?

Anyway, working with me means I’m invested in you and everything you do. And since we’re besties I will also provide you with candid commentary about your business and brand. I’m more than a cheerleader or a motivator. I’m the person who will keep it real. I get people organized, turn that creative chaos into something real, and give plenty of high fives along the way.

I take pride in being a California Girl turned New Yorker 8 years ago. I’ve had a crazy and fun career path, working in multiple industries including hospitality, fitness, health + wellness, fashion, entertainment, real estate, and law. While I was in school I worked at multiple start-ups and small businesses in the Bay Area and New York City, helping them streamline their processes and develop their customer relationships through online presence. So even when I tried the whole traditional job path thing, my heart and my passion was always helping entrepreneurs.

Throughout the course of my non traditional career path I’ve helped launch dozens of ideas into profitable businesses. And now I’m ready to help you.

What I do

You’re a Small Business Owner and, let’s be honest, you’re busy AF. I get it. I help people with brand consulting, copywriting, online business management, and virtual assisting.

Which one is for me?

My Core Values

Everyone has a different set of core values that are apparent in the way they live their lives and run their businesses. Defining my core has been a process, but I've finally found what truly motivates me and the values I hold closest to my heart:

Goal Setting

"If you're coasting, you're going down hill." Don't coast. Have a plan, figure out where you want to be going, and watch how it will happen for you. When you set tangible goals with real deadlines you can make miracles happen. I'm a firm believer in goal setting. You have to aim for something, and that something has to be real. Coasting is easy; let's do the work.


A good friend will tell you what you want to hear. A best friend will tell you what you need to hear. I'm candid about everything, and I promise to be completely candid with you. I have zero tolerance for BS: sincerity and honesty are much better than sugar coating, don't you think?


Educating yourself, in my opinion, is the only way you can be sure you're making the right decision. You can't possibly know everything there is to know about something, but you should always be learning. This is the driving force in everything I do, and something I embed in my clients. You don't know what you don't know: open your mind, fill it with knowledge, and make informed decisions.


Tough love and negativity are not the same thing. When working with me I will be your greatest motivator: I will call you out when you're full of it and I will embrace you wholeheartedly when you are being authentic and truthful. The power of positive thinking is very real and changes the way your business runs and the way you respond to everything.

Cynthia R.

I didn’t even know where to begin, and she designed an action plan that has taken me from start to launch. It took about 10 minutes for her to change my life. I know it’s scary; but Larisa’s got your back.

Jessica H.

Larisa's work as a brand strategist and as a virtual assistant is consistently top quality, but her true value is in her creative, thoughtful insights towards the "big picture" of planning a business.

Cynthia R.

Larisa is so genuine and motivating. She’s the master of goal setting and holds me accountable to these deadlines in a positive way that always reminds me that I’m working towards my dreams.

Taylor P.

She's someone who can motivate you, force you to make your dreams into a reality, and will call you out whenever you're not dreaming big enough. I'm grateful to have her on my team.

Jessica H.

Larisa cuts right through the nonsense and helps you focus on exactly what needs to happen next. When I feel lost, overwhelmed or need to find clarity in my business, she is my first call.

Fun Facts

Alright, that's enough business. Get to know me on a different level:

I was born & raised in Northern California

But I’ve been working & living in NYC since 2007

I’m a Full Time Marketing and Operations Director

I usually “live” tweet what I’m watching on Netflix

What I’m watching on Netflix is usually Gilmore Girls or Mulan

My cat is incredibly handsome (#phoenixthemancat)

I’m a newlywed – married the most handsome fella in April 2016!

It can be 20 degrees but my coffee is always iced

I own zero pairs of jeans

I’m obsessed with beauty products

I am excellent at burning anything I try to bake

You can always learn more about me on my personal blog, weheartbeauty!

Get In Touch

Get In Touch

I'd love to hear from you! Whether you're looking to collaborate or just saying hi, feel free to get in touch with me.

My Services

My Services

I’m here to help you navigate through the craziness of it all. Need guidance? Or just need someone to delegate the busy work to? I'm your girl.

Read the Blog

Read the Blog

Get all the deets on blogging, branding, and organizational tips and tricks from someone who is obsessed with all three. (Spoiler alert: that person is me).